September 14th, 2022

The Future of Digital Ordering and Showrooms

Ansprechpartnerin
Aline StangMarketing & Communications

What will the order processes of the future look like? This question was discussed at the “Digital Fashion Summit” in Berlin by Jens Fauth, Tina Anschütz from OLYMP and Daniel Schmidt from s.Oliver.

Jens Fauth, CX expert from Experience One, and Tina Anschütz from OLYMP spoke about phygital retail and the possibilities of hybrid commerce, as well as their experiences in the joint realization of OLYMP's hybrid showroom, together with Daniel Schmidt from s.Oliver.

The fashion industry is pushing digitalization and sustainability. Digital ordering is just the beginning.
Jens Fauth, Managing Director at Experience One

In the panel discussion, it became clear that the personal consultation is still a key element in the ordering process, especially in B2B commerce, and must be integrated into a holistic digital concept as part of the experience.

On September 14, the “Digital Fashion Summit” in Berlin focused on changing customer behavior as a result of digitalization in the fashion industry and the related demands on companies. Experts discussed the most important trends and challenges in digitalization.

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