Connected services are increasingly becoming a decisive sales argument. However, activation and use must also meet the demands of today’s customer: personalized, simple, and fast. Perfectly networked with smart homes and third-party services, vehicles become new, high-quality living spaces for which customers are willing to pay more.
Flexible memberships are oll over the place: Netflix, Amazon Prime or Uber. People already got used to this way of accessing services and it is nothing less than what they expect from their mobility providers. This is why the automotive OEMs need to come up with more flexible and creative sales and usage concepts.
If you need an SUV for the winter holiday, a convertible for a short trip or a Van for your family – it is all fine as long as you can change this at the touch of your fingertip.
And for all those who want to own the next generation of electric mobility, they would definitely prefer to buy online. Tesla led the way and most OEMs have followed and offer a full-service online sales and delivery model. A test drive at home becomes standard, visiting the dealership an intentional decision. Our online store platform has helped to get this transformation started.
One of the main success criteria to implement future mobility experiences for our clients is to bring a convincing MVP to global scale. Service blueprints help us to capture service functionality across all channels and to identify people, systems and processes
involved to make things happen. An agile approach for an MVP is mandatory. But setting up a scalable platform requires a deep understanding of automotive processes and markets as well as close cooperation with our client's lead departments.