One of Germany's most prestigious design awards is entering its next round: Focus Open 2025
For over 30 years, Focus Open has been a fixture in the design world—both nationally and internationally. In 2025, the prestigious state award will once again honor outstanding design achievements in products, services, and forward-looking concepts. The independent jury, consisting of six experts from a wide range of disciplines, brings diverse perspectives and the highest level of expertise to the table.
Joining us this year is Katharina Roos, Director of Design & Business Excellence at Experience One. As a new member of the jury, she brings not only many years of experience in the field of design and business, but also a clear stance on the role of artificial intelligence in the creative process.
Roos emphasizes: Quality in design arises when technology and people work together. AI can provide tools, inspire ideas, and accelerate processes—but the decisive impetus, the courageous change of perspective, and empathetic understanding remain human.
Focus Open 2025 promises once again to deliver visionary solutions that are in tune with the spirit of the times – and often even ahead of it.