How retailers can best prepare themselves for the current and future challenges facing the industry was discussed at the Retail Congress Germany. Experience One brought Stephan Tromp's digital twin to the stage.
Stephan Tromp, Deputy Managing Director of Handelsverband Deutschland e.V. and Kai Müller, CEO of Experience One, exchanged views with Tromp's digital alter ego live on stage. Their topics? Challenges for retailers, trends in the Christmas business and the potential of AI applications in the industry.
Experience One developed its digital twin together with Stephan Tromp and trained it with specific data. A playful and illustrative approach for decision-makers in retail to understand the technology behind it, its potential and limitations.