What does the new Generation CX demand from connectivity and the in-vehicle experience?
The race among car manufacturers to capture the billion-dollar Connected Car market and win the favor of the new CX generation of customers has started a long time ago. What does the Generation CX demand from digital services and in-vehicle connectivity?
Mercedes-Benz is setting the tone with the marketplace approach of its Mobile-App Mercedes me Store and convinces above all with a first-class customer experience. What are the challenges in the vehicle? How do mobile and in-car UX interact? And what will the Connected Car Experience of the future look like?
At the “Moonova Satellite” event at the end of November, Kai Müller, CEO of Experience One, and Marco Gehrig from Mercedes-Benz spoke about “The Connected Car Experience for Generation CX”. The digital event brought together marketers, creatives, and data and tech experts under the motto “Customer Centricity”.