“Vibe” is the spirit of the current AI era: Ideas are turned into prototypes, analyses, or presentations in a matter of minutes—without traditional development resources, at a pace never seen before. Yet the key resource in the AI era isn’t the most powerful technology. It’s the people who take responsibility and know how to use AI to create value. They are the key to success.
Our third whitepaper, “Owning the Vibe,” focuses on precisely this question: Who takes ownership when anyone can create AI artifacts? We highlight the skills, structures, and mindsets needed to turn technological excitement into sustainable value creation—and give product owners, innovation leaders, and designers of agent-based systems a chance to share their perspectives.
With Claude, Anthropic is making Vibe Coding accessible to everyone—and gradually integrating its own LLM into the entire operating system. This is radically changing the playing field. People of all skill levels can now create their own digital solutions—without needing traditional development tools.
In this whitepaper, we contextualize this development and shed light not only on the difference between Vibe and AI-assisted approaches but also on the impact of this democratization on the maturity of AI in companies.
Vibe accelerates; ownership provides direction. The key question: How can the transition from Vibe to value creation be put into practice?
Based on our experience with AI projects, we have developed a concrete approach that enables owners to set strategic goals. In the whitepaper, we describe how to successfully navigate the path from the right (micro) use case through Vibe prototyping to the gradual expansion of the MVP.
Democratization does not change what really matters: Not every idea deserves a solution. But every solution must still be firmly anchored in architecture, operations, and governance.
In six in-depth interviews, leading experts from business and academia—including representatives from Siemens, BARMER, Bosch eBike Systems, the Institute for Technology and Work e.V., and Nordhausen University of Applied Sciences—share their practical experiences and insights.