1,000+
participating dealers
8
markets integrated
100%
Kia-owned platform
With the Kia Used Car Locator, Kia Europe is laying the technological and strategic foundation for a future-proof used car experience. Used car data from eight European markets is now bundled in Kia's own aggregation system. The modern, user-centered front end on kia.com makes it easier for both buyers and dealers to find the perfect vehicle. With responsibility for UX, UI, front-end, and back-end development, we are implementing a solution that combines data sovereignty, flexibility, and brand consistency. The result: a scalable platform that makes Kia more independent while offering a significantly improved user experience.
The revamped UX and UI design of the Kia Used Car Locator is entirely geared toward user needs, creating a clear, fast, and trust-building experience—from search to inquiry. The consistent design system based on Kia CI/CD ensures a minimalist, brand-typical, clear appearance. Optimized filters, transparent vehicle information, and guided interactions make searching easy and efficient. At the same time, dealers benefit from less administrative effort thanks to clearer inquiry handling and a central platform. The modern single-page application integrates seamlessly into kia.com.
At the heart of the project is a data aggregation system operated by Kia Europe that brings together used car data from eight European markets. The proprietary service aggregates, cleans, and standardizes data from different sources; an API-based architecture enables flexible connection to national systems and dealers. Centralized aggregation and clearly defined quality rules give Kia Europe transparency over published leads and data sets, allowing it to evaluate them in a targeted manner and develop them further with the markets. The result is a scalable platform that gives Kia more control and management options throughout the entire customer journey.
This was a complex project, with various challenges along the way. Thanks to the expertise of Experience One and a collaborative way of working, we are very satisfied with the end result. The delivered solution gives us a solid base on which we can develop our digital customer experience.
The front end was implemented as a high-performance single-page application and seamlessly integrated into existing Kia systems. A shared code base enables customization for kia.com and dealer sites in different markets. Direct lead generation, smart form validation, and a responsive, accessible design ensure an optimal user experience on all devices—from smartphones to tablets. Modern frameworks and high-performance loading times ensure clean technical implementation and a consistent brand experience for customers and dealers.
The success of the Kia Used Car Locator lies in the seamless translation of complex data ecosystems into an excellent user experience. We have created a strategic platform that combines technological scalability in the background with an intuitive, brand-centric front end—for maximum efficiency in retail and a consistent user experience.
With a strong, solution-oriented partnership between all parties involved, complex dependencies and organizational interfaces were mastered with confidence. Shared commitment and a constant focus on the project goal are the basis for our success.
We respond flexibly to changing requirements and tight schedules. Agile working, pragmatic decisions, and effective workarounds ensure that progress continues even when priorities change.
Open, transparent communication within the core team enabled us to address challenges early on and make informed decisions. The skilled collaboration within the experienced front-end team contributed significantly to the high quality and stability of the implementation.