With its press and politics portal (Presse- und Politikportal), AOK has created a central platform for all health policy-related content—user-friendly, accessible, and tailored to the needs of journalists and political decision-makers. Experience One was responsible for the concept, UX design, and implementation.
The aim was to bring together the previously separate press and policy departments of the AOK Federal Association and eleven regional AOKs on a single platform. In addition to the latest press releases, statements, and interviews, the portal also offers access to the magazine "Gesundheit & Gesellschaft" (Health & Society), an extensive media library, social media feeds, and a configurable newsletter service.
The clear information architecture and the sorting of content by topic and target group ensure quick orientation—even for complex health policy issues. At the same time, the new portal enables modern, efficient collaboration between editorial teams from the federal government and the regions.
With this launch, AOK is setting an example for strong digital communication in the healthcare sector—and demonstrating how a federally organized structure can successfully grow together digitally.