Every CEO needs a digital twin

"Learning by doing" also applies to dealing with artificial intelligence. Kai Müller talks to Business Insider about his career, digital twins and why the topic belongs at the top of the agenda for decision-makers.

Creating social media posts or preparing content for supervisory board meetings: Kai Müller would like to outsource these tasks, or at least some of them, to his digital twin by 2025. Why do this at all? In an interview with Business Insider, he says: "[The debate about AI is] always about how many jobs employees will lose in the future. But no one has asked themselves whether they could start with the boss." With the spread of generative AI and applications such as ChatGPT, we now have the opportunity to converse with computers as we would with a human. Artificial intelligence can easily take over unpleasant or time-consuming tasks - and gives CEOs more time for the really important things.

Gaining knowledge through exploration: the digital twin of the CEO of a large German retail bank, for example, explains the AI strategy to the supervisory board. In order to be able to assess the changes that AI will bring to us as a society and to companies as such, it is essential that every CEO deals with this topic right now. Their responsibility lies in AI literacy: enabling people to move safely and responsibly in a world permeated by AI. The easiest way to do this is through exploration, i.e. playful exploration and trial and error. A digital twin is the ideal research object for this.

So what exactly do decision-makers need to do now?

• Creating the right mindset: Exploration helps to build up the necessary expertise within the company. This is the only way to find out where the greatest potential of generative AI lies for your own business.
• Use the technology: Companies need to develop and build a brand-owned company LLM to make themselves fit for the future.
• Improve the customer experience: Apart from digital twins, generative AI can take on any role: from the representative of a customer group to the digital super salesperson who knows every product and guides customers personally and directly to the desired product around the clock.

Ready for the future?