New Baufritz show house in the Black Forest combines digital planning with living quality
Stuttgart, April 25, 2022—Prefabricated house manufacturer Baufritz launches a new, digital planning concept by opening the “my smart green home: Schwarzwald” show house in Fertighauswelt Schwarzwald (a prefabricated house park in Kappel-Grafenhausen). It's the first eco-friendly house designed and built using the configurator. The intelligent platform was developed by Experience One, a digital partner for innovation and digital transformation that specializes in customer experience and new retail.
As part of its digital transformation, the timber construction pioneer from Allgau, Bavaria is now tapping into the enormous potential of the construction planning sector. The house configurator from Baufritz and Experience One is available to everyone on Baufritz’s website. Crucially, it’s very different to existing solutions on the market, and takes both planning quality and transparency to a whole new level.
Six easy steps to the house of your dreams: Unique design meets cost transparency
“My smart green home” is based on a new, modular concept for house planning. Builders can use the browser-based digital platform to design their own unique house in six simple steps—including house size, floor plan, and roof shape—whilst background calculations verify the selected combination can be built. With more than 94,000 possible combinations, builders can become part of the architect team, providing clients with truly unique living spaces. Customers are also given clear and consistent information about planning and price changes in real time. The end result is a buildable design with transparent costs and a significantly shorter build-time. It’s also the perfect aid to create quotes and provide advice. You can access the plan for your own, sustainable dream house at any time using a code, and share it with your contact at Baufritz as well as your friends and family.
Personalized advice and planning in real time
The house configurator integrates seamlessly into internal systems, e.g. CRM. What’s more, it offers fully digital completion and transparent lead management processes. It allows advisors and builders to draw up and develop drafts together—whether in remote meetings with customers or around the on-site touchtable in the show house—instead of going through costly preparation, planning, and follow-up meetings with architects. This creates a unique yet consistent brand and customer experience over many different touchpoints.
A flagship project for the digital transformation of the construction industry
Experience One designed the configurator from end to end, and also implemented it—from UX and UI to fully-fledged platform with Layering Engine. This created a solution that not only offers incredible performance, but also lives up to the high design standards set by Baufritz. The CX specialist developed digital twins of the 'my smart green home' module in just 12 months, including an intelligent conflict management system. If selected modules don’t go together, users are presented with a possible alternative. This ensures that every plannable combination is also buildable. This was something completely new in the construction industry and a milestone in terms of digital transformation.
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