February 23rd, 2024

Experience One wins relaunch of etas.com

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Caspar TajbakhshPlatform Program Management

Experience One impresses ETAS in the pitch for the relaunch of the etas.com website with a holistic concept for UX/UI, CMS, information architecture, SEO/SEA and accessibility.

In the pitch, the subsidiary of Robert Bosch GmbH opted for the concept, which included the development of strategic guidelines for the realignment of the platform as well as digital experience design, the detailed development of customer journeys for prioritized target groups and the creation of a holistic SEO and SEA strategy.

In close cooperation with Bosch IT, which is responsible for the back-end implementation, Experience One is also responsible for the technical implementation of the concept in the front-end.

Our many years of expertise with extensive relaunch projects tipped the scales in the pitch. We are delighted with the trust placed in us and look forward to working closely with the Bosch team.
Caspar Tajbakhsh, Platform Program Management

ETAS GmbH is represented in twelve countries in Europe, North and South America and Asia and supplies major automotive companies and suppliers with basic vehicle software, middleware, development tools, cybersecurity solutions and cloud-based operations services. The company also offers end-to-end engineering and consulting services for the realization of software-defined vehicles.

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