June 9th, 2022

First-Class User Experience

Aline StangMarketing & Communications

The Mercedes me Store app received the “German Brand Award” in gold from the German Design Council for its outstanding user experience.

With the app, developed by Experience One, Mercedes-Benz can position itself convincingly in the competitive billion-dollar “connected car” market.

The strong CX concept and the excellent implementation of the Mercedes me Store app convinced the jury of the German Design Council and achieved the highest award in the category “excellence in brand strategy and creation | brand communication—user experience”: gold.

The new Mercedes me Store app links the vehicle with the personal lives via smartphone of customers in an extremely clever way. The consistently user-centered and personalized app becomes an attractive marketplace—selecting, purchasing and activating digital services is easier and faster than ever, promising a completely new, highly convenient shopping experience. A visionary concept that has been convincingly implemented in terms of form and content and attractively expands the portfolio of vehicle-based services.

Jury of the “German Brand Award 2022”

The “German Brand Award”, a competition organized by the “German Brand Institute”, presents annual prizes to companies, agencies, service providers, branders and organizations that stand out for their outstanding brand management, sustainable campaigns or exceptional marketing projects.

Distinguished User Experience

The Mercedes me Store app convinces the jury of the “Deutscher Digital Award” in 2 categories and wins an award in each.

Project

Mercedes me Store App

The mobile store for connected services uses a marketplace approach to transform vehicles into connected living spaces.

Experience One AG

About us

Experience One was founded in 2006 and is still run by partners who believe that brands and companies can only be successful in the long term if they realize the full potential of their customer experience. To achieve this, 150 experience engineers create digital solutions at the intersection of technology, design and strategy. From personalizing the customer experience to the product’s UX—from data analysis to holistic applications. With international CX projects for Mercedes-Benz, AOK, Deutsche Bahn, Bosch, Zeiss, Postbank and smart, Experience One is located in Berlin, Frankfurt and Stuttgart.

Berlin

Experience One AG
Schinkelplatz 5
10117 Berlin
Germany

Phone: +49 30 328 984 700
Fax: +49 30 328 984 999

Hello Berlin

Frankfurt

Experience One AG
Grüneburgweg 58-62
60322 Frankfurt
Germany

Phone: +49 69 271 341 912
Fax: +49 711 25 35 99 70

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Stuttgart

Experience One AG
Seidenstraße 19
70174 Stuttgart
Germany

Phone: +49 711 25 35 99 60
Fax: +49 711 25 35 99 70

Hello Stuttgart