November 28th, 2023

AI innovation with a digital doppelganger

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Julia KellerMarketing & Communications

By developing digital doppelgangers, the potential of AI can be increased in various areas of the company. An impressive experiment in which the digital twin of “stern” editor Stephan Maus was created in just 24 hours gives an idea of how this technology could revolutionize interaction with customers.

Stephan Maus' digital doppelganger, which is not only visually and linguistically convincing, but also integrates specialist content knowledge, marks a decisive step in the practical application of generative AI. In the future, companies could develop digital twins for different industries, be it for insurance advisors, doctors, lawyers or even fitness coaches.

Generative AI will disrupt every corporate sector and entire business models and therefore belongs on every CEO agenda.
Kai Müller, Founder and CEO at Experience One

The entire report is available in Page Magazine for Design, Code and Business (Issue 1042).

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