Stuttgart/Frankfurt/Berlin, 07.02.2024 - Experience One impresses the Climate Alliance - Europe's largest network of cities, municipalities and districts for the protection of the global climate - with a holistic UX/UI concept for the apps "STADTRADELN" and "RADar!" as well as the websites in the tender for the "Stadtradeln" campaign.
With the “Stadtradeln” competition (www.stadtradeln.de), the Climate Alliance motivates over a million people to get on and off their bikes every year. The innovative approach enables every cyclist to actively participate in the mobility transition, as the documented routes also serve as a basis for local authorities to plan traffic and expand infrastructure.
Experience One will design the digital core of the campaign with the mandate for user experience and user interface. Cyclists can register via the website and app and will be encouraged to participate even more in the future. The new digital consultancy combines interactive, motivating and playful approaches. RADar!—the reporting platform to improve cycling infrastructure—is also being further developed!. Cyclists can use the app or website to report annoying and dangerous spots on cycle paths directly and easily to their local authority.
Christian Pusch, Managing Director at Experience One, is looking forward to the collaboration:
The mandate starts at the beginning of 2024 and is initially set for two years, with the option to extend for up to a further two years. In addition to the UX/UI concept, it also includes marketing measures.
