May 28th, 2024

The first 3D product configurator for ZEISS

Carl Zeiss Meditec AG
Contact
Aline StangMarketing & Communications

A real breakthrough in user experience: With the first 3D product configurator for magnifying glasses, Experience One is setting standards in terms of complex, modern configurators.

Configurators are a particular challenge in the highly regulated field of medical technology. Which combinations are actually configurable, and how can the visualization be very precise and at the same time user-friendly and appealing?

The new ZEISS product configurator offers a compact and clear presentation of the various medical head-worn loupes, their frames and color variants. With high-quality 3D visualizations, users can now see all the features at a glance and test different combinations. The preferred version can then be requested directly from the ZEISS sales team using the integrated contact form.

A real plus for product presentation and selection, but also added value in terms of user experience. Despite complex logic and 3D models with large amounts of data, we have created a high-performance website that is also easy to use with a smartphone.

The result: maximum user centricity with the highest design standards—and cost-efficient implementation.

A well thought-out user experience is created when technology and design are perfectly coordinated.
Sebastian Henze, Senior Product Owner, Experience One
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