How can companies successfully master the transformation of the customer experience with generative AI? What do you need to do now to remain competitive in the future?
Kai Müller, CEO Experience One, provided the answers in his keynote address on the DMEXCO stage. For him, there are three practical steps to take the decisive actions needed to realize the full potential of generative AI: master knowledge & language, master conversations, master experiences.
To do this, companies need to go through the various stages of generative AI: from pure experimentation with AI to the implementation of systems that will shape the future of the customer experience.