The outstanding user experience and the innovative marketplace approach of the Mercedes me Store app were recognized at the Effie Award 2021.
The app, co-developed by Experience One, has proven to be a leading tool for customer loyalty and increasing sales. Through its innovative marketplace approach and intuitive usabilty, it enables customers to receive personalized recommendations based on their purchasing behavior, current vehicle type and regional preferences. In addition, the app offers flexible booking of vehicle-based services, transforming the vehicle from a pure means of transport into a connected lifestyle.
The Effie Award is a prestigious award in the advertising and communications industry that recognizes outstanding achievements in brand communication.