"There’s never been a bigger opportunity for the automobile industry to establish a fully direct sales model and centralize customer data”, states Kai Müller about the effects of the corona crisis.
The corona crisis has greatly impacted the car trade and forced changes. According to Kai Müller, CEO and founder of Experience One, the crisis has accelerated digitalization in car sales. Online distribution channels have gained importance and will likely continue to play a significant role in the long term.
Vehicle manufacturers and dealers must expand their digital sales channels and adapt to changing customer needs, such as virtual tours and test drives.