June 10th, 2024

AI in Marketing

Nina HallerManagement

In the deep dive on “AI in marketing” at the Marken Award 2024, Nina Haller talks about the future of marketing.

When the who's who of the brand world gathers in Düsseldorf for the Marken Award 2024, not only will well-deserved prizes be awarded, but the major topics of the industry will also be discussed.

In the joint session with Maike Abel (Nestlé), Fabian Buder (Nürnberg Institut für Marktentscheidungen e.V.) and Claudia Lührs (tonies), Nina Ireen Haller (Experience One) gave her assessment of the future of marketing.

Particularly important: for the successful implementation of AI, all important dimensions in a company must be considered equally, similar to the digital transformation. From strategy to product portfolio, operations, technology and culture. A structured strategic approach that considers all relevant steps from the outset, from the groundwork to the technical implementation of AI projects, helps here.

Artificial intelligence will help to identify and optimize the relevant interactions between companies and consumers, thereby taking the customer experience to a new level.

Nina Haller, CMO at Experience One and board member of GWA

The winners of the Brand Award 2024 were:

HateAid: The human rights organization, which campaigns against bullying and hate speech online, won in the Brand Management category.
R+V Versicherungen in the Social Commitment category and
Michael Fritz, founder of Viva con Agua: Brand Personality 2024

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Experience One AG

About us

Experience One was founded in 2006 and is still run by partners who believe that brands and companies can only be successful in the long term if they realize the full potential of their customer experience. To achieve this, 150 experience engineers create digital solutions at the intersection of technology, design and strategy. From personalizing the customer experience to the product’s UX—from data analysis to holistic applications. With international CX projects for Mercedes-Benz, AOK, Deutsche Bahn, Bosch, Zeiss, Postbank and smart, Experience One is located in Berlin, Frankfurt and Stuttgart.

Berlin

Experience One AG
Schinkelplatz 5
10117 Berlin
Germany

Phone: +49 30 328 984 700
Fax: +49 30 328 984 999

Hello Berlin

Frankfurt

Experience One AG
Grüneburgweg 58-62
60322 Frankfurt
Germany

Phone: +49 69 271 341 912
Fax: +49 711 25 35 99 70

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Stuttgart

Experience One AG
Seidenstraße 19
70174 Stuttgart
Germany

Phone: +49 711 25 35 99 60
Fax: +49 711 25 35 99 70

Hello Stuttgart