Storytelling for CX innovators: How to Pitch CX at Moonova 2022

From February 21-25, 2022, decision-makers and doers of the industry will come together at Moonova to discuss the future of digital commerce and marketing.

No transformation challenges the status quo in companies as much as digitization - especially when a unique customer experience (CX) is the goal. In the new edition of his masterclass, our co-founder Markus Stauffenberg focuses on the impact of CX innovations in the B2B sector and provides valuable impulses for developing a strong pitch. Together with Jens Fauth, Managing Director at Experience One, CX leader and B2B expert, Markus will discuss the following using a real live B2B innovation case from the fashion industry as an example

• what it takes on the way to CX leadership.
• how to effectively narrate the customer-centric transformation in the B2B environment.
• how to develop a compelling CX narrative that not only advances your own innovation project, but also convinces executives.