The partnership between Mercedes-Benz and Experience One is once again recognized for its first-class user experience, this time with a nomination for the prestigious UX Design Award 2021.
The nomination underlines the leading role of Mercedes-Benz and Experience One in the field of experience design to create a positive living environment for everyone.
The “Mercedes me Store” smartphone app enables personalized recommendations and convenient booking of connected services. With its innovative marketplace approach, the app transforms the vehicle from a pure means of transportation into a connected living space - an “iPhone on wheels”.
Read on to find out what the challenges were from a UX perspective, whether there was an “aha moment” and where the team sees itself with the project in 5 years.