The digitization of B2B sales has long been neglected, especially in industries where haptic impressions and intensive consultation are important, but the fashion industry is now showing how it can be done.
According to a study by McKinsey & Company, three quarters of all B2B buyers and sellers now prefer to buy via the Internet.
Against this backdrop, what will digital sales solutions of the future look like and what role will the personal consultation still play?
At the “Online B2B Conference”, our CX expert Jens Fauth and our customer Tina Anschütz from OLYMP will show which trends will determine the customer experience in B2B sales in the future, using the example of the German men's fashion brand's Digital Showroom.
At the “Online B2B Conference” on July 6, 2022 in Munich, industry specialists discussed strategies, cases and best practices in digital B2B commerce.