The Bosch Brand Guide user interface, developed by Experience One, has won the prestigious Focus Open Gold Award 2020 in the Service Design category. This recognition acknowledges the outstanding design and user-centric interface of the online platform, which ensures a consistent design across all Bosch touchpoints worldwide.
The Bosch Brand Guide is a central digital design system that was developed in close collaboration with Bosch. It unites all guidelines and building blocks of corporate and digital design as an authoritative authority and enables collaborative participation across the Group. As a “Living Style Guide”, the Bosch Brand Guide provides templates, libraries, front-end code, assets and more in a clearly structured user interface with easy navigation, helping to strengthen Bosch's global brand identity.
The international design prize of the Design Center Baden-Württemberg, known as “Focus Open” for short, is one of the most renowned design competitions with an international focus.