Stuttgart/Berlin/Frankfurt, 25.01.2024 - Nina Haller, until recently Managing Director at media.monks, joined Experience One, a leading partner for digital transformation and innovation, as Chief Marketing Officer in January 2024. She has set herself the goal of putting new technologies such as generative AI on the agenda of CMOs.
Nina Haller has joined the management team of Experience One, the partner for digital transformation and innovation for national and international corporations and institutions such as Mercedes-Benz, Bosch, Zeiss, AOK, EnBW, and Finanz Informatik of the Sparkassen-Finanzgruppe, as Chief Marketing Officer. The former Managing Director of media.monks and previously Accenture has relevant experience in digital marketing for brands such as BMW, Bayer and nestlé. The CMO wants to use technology-based insights along the customer journey to drive innovative solutions on this basis.
With Experience One, her main aim is to tap into the potential of Generative AI for greater customer centricity in companies and possible applications in direct contact with consumers. Experience One has already developed an AI configurator for digital agents that can be used to implement synthetic personas and intelligent customer solutions. The specially developed software is already being used in the automotive, finance, insurance and energy sectors.
"Generative AI is a key technology that now belongs on the agenda of all decision-makers. I am convinced that CMOs are facing a major leadership task and need to develop into tech leaders. I am stepping up to establish this new understanding of the role," emphasizes Nina Haller.
